ALASKA AIRLINES
2024-2026
Brand x employee experience
Designing enterprise experiences that engage employees, drive adoption, and strengthen organizational culture.
I led design strategy for all internal employer branding, driving creative design and direction for enterprise-wide campaigns, learning experiences, and executive communications that engaged 30,000+ employees and strengthened organizational culture during business transformation. Post merger, I now lead end-to-end creative direction for post-merger employee experience initiatives, aligning multiple legacy brands into a cohesive, inclusive identity that supported organizational integration and culture adoption.
Annual Enterprise Leadership Summit (2025): Led the creative direction and visual strategy for an enterprise-wide leadership summit serving 600+ people leaders. Directed the development of executive presentations, three-screen event visuals, participant workbooks, branded collateral, and the post-event digital experience, delivering a cohesive and engaging brand experience across every attendee touchpoint.
HR & Company Culture Enablement
HR Systems & Process Enablement: Developed training, job aids, and a learning website to enable manager and employee enterprise adoption of SAP SuccessFactors.
Professional Passport Program
Professional Passport, Frontline Employees Program: Designed learning materials, webinar presentations, and learner communications while leading a multi-channel campaign to increase awareness and adoption of an internal career mobility program for frontline employees.
Leader Academy Portfolio (Learning & Development)
Leader Academy Instructor-led Training Series (Managers+): Led design strategy for all learning and development experiences, including instructor-led training, presentations, workbooks, and handouts. Improved employee engagement through positive qualitative feedback and drove a 42% NPS increase in Q4 2024.
Learning & Training Design System: Designed scalable learning templates (ILT, facilitator guides, workbooks, participant guides, gamification, and brand assets) adopted across 4 programs and teams, improving design consistency, reducing rework, and cutting production time by 52%.
Women in Tech Employee Resource Group
As the Marketing Lead for the ERG group, I led creative development from planning to execution.
