Brand x employee experience

Designing enterprise experiences that engage employees, drive adoption, and strengthen organizational culture.

I led design strategy for all internal employer branding, driving creative design and direction for enterprise-wide campaigns, learning experiences, and executive communications that engaged 30,000+ employees and strengthened organizational culture during business transformation. Post merger, I now lead end-to-end creative direction for post-merger employee experience initiatives, aligning multiple legacy brands into a cohesive, inclusive identity that supported organizational integration and culture adoption.

Some initiatives I've designed for include:

• Leadership Summit (2024 & 2025)

• Enterprise employer branding & culture campaigns

• Leadership Principles rollout

• New hire onboarding & leadership development

• Executive communications & presentations

• Employee newsletters, email campaigns & intranet

• Event branding, environmental graphics & digital signage

• Learning experiences, workbooks & facilitator guides

• Enterprise learning & training design systems, templates & brand standards