XEMELGO SOFTWARE
2022-2023
Helping Manufacturers Adopt Smarter Software
Scaling awareness, customer acquisition, and product adoption among manufacturing businesses. Transform manufacturing with Xemelgo’s innovative Smart Manufacturing software suite. Harness IoT power for real-time insights, eliminating waste and optimizing operations. From raw materials to finished goods, streamline WIP, inventory, assets, and shipments.
CLIENT
Xemelgo Software
YEAR
Jan 2025
TIMELINE
3 Months
Problem
After securing seed funding and positioning Xemelgo as industry leaders in an emerging market, establishing a cohesive brand design became crucial to differentiate from competitors and amplify upcoming marketing initiatives.
As a creative leader, I spearheaded the direction and execution of all creative initiatives, focusing on equipping our sales team with essential tools and resources to enhance their effectiveness in the context of an extended sales cycle.
Security whitepapers & API documentation
Worked closely with the engineering team to establish trust by showcasing the brand’s commitment to security. Enabling developers, partners, and third-party integrators to understand the functionalities, capabilities, and limitations of the API — enhancing user experience and strengthening brand reputation.
Trade Shows & Conferences
Worked closely with the sales team and our business partners to design and ship artwork and graphical assets — from the booth banner on the show floor to the large Xemelgo video covering 4 wall sides.
BIG NRF Retail 2023 in NYC — 35,000 attendees
Promat Show 2023 — 45,000 attendees
Magazine Ads
Designed and shipped the advertisement to bring awareness of Xemelgo to aerospace manufacturing businesses.
500
Avg. daily readers
10K
Direct distribution
15K
Online readers
Sales enablement with collateral
Adopted by Sales, Customer Success, and Leadership as the organization's standard enablement toolkit.
Used to onboard 100% of new sales hires and ensure consistent product knowledge.
Served as the single source of truth for customer-facing messaging across teams.
Repurposed across the company website, trade shows, customer demos, and sales presentations to deliver a consistent brand and product story.
Reduced reliance on fragmented, ad hoc training and marketing materials.
~ 3 days
Decreased time to customer
— 1 week
Decreased sales onboarding time
$3M+
Supported in partnership opportunities
App Store & Google Play Store Photos
Led the end-to-end redesign of App Store preview assets, translating the product experience into compelling visual storytelling. Optimized how key features and workflows were presented to improve discoverability, drive user acquisition, and increase conversion from store visitors to app users.
Explainer videos
Led the creative direction, editing, and production of product marketing videos that translated complex software capabilities into clear, compelling narratives. Designed to increase engagement, strengthen product understanding, and drive customer acquisition by communicating value in a way that resonated with manufacturing decision-makers.
HTML email — Customer Success
Partnered with Product and Engineering to improve the customer experience during planned maintenance by designing clear, on-brand communications that set expectations and built customer trust.
Infographics
Event, Product Marketing, Infographics
PNW Aerospace Event 2023 — Coordinated the booth setup
I’m forever grateful to be part of a founding marketing team! The journey of Xemelgo’s brand has been an incredible endeavor. Through strategic planning, meticulous design, and a deep understanding of our target market, we successfully positioned Xemelgo as an industry leader in a rapidly emerging market.
